SEO keywords are the words and phrases that you target to rank your website on search engines. They are the foundation of any successful SEO campaign, and should be included in all of your website’s content.
Choosing the right SEO 服務 is essential to getting the most out of your SEO campaign. You should research keywords ahead of time, and select the ones that are best for your industry, business, and target audience.
The process of selecting keywords is known as keyword research. Here are the basics of how to perform good keyword research.
1) Choose your main competitors’ websites to analyze
Start by researching your direct competitors’ website. Search for your competitor’s website on any search engine ( Google or Bing ) then use this free tool at http://infogr.am/ad-vs–organic-search to investigate their organic search strategy. The tool will show you what keywords they rank for, what type of content they have optimized, and their social activity which is indicative of the popularity of their content. You can also use the related keywords tab to get more keyword ideas.
2) Use keyword research tools
Once you have a good understanding of your competitor’s SEO strategy, it’s time to find some good keywords for your own website. There are many different keyword research tools available online, but my favorite is the Google Adwords Keyword Planner. This tool is free to use and gives you access to all of Google’s search data. You can simply enter a few words or phrases, and the tool will show you how many people are searching for each keyword every month. It will also show you the level of competition for each keyword, as well as other relevant data.
3) Use long-tail keywords
Not all of your keywords have to be super specific. In fact, the most popular and profitable keywords are usually single words or short phrases. It’s best to focus on these ‘head’ keywords, while using long-tail variations of your main keyphrases for additional traffic. For example, instead of targeting the main keyword “online marketing,” you could target some more long-tail variations like “pay per click marketing” or “email marketing.”
4) Focus on relevancy
Your content has to be relevant if you want your SEO campaign to work. You can’t just write about anything that you think people might search for – Google uses sophisticated algorithms that determine which websites deserve top rankings based on relevance So make sure all of the keywords you target are relevant to your business, website, and target audience.
5) Monitor your results
SEO is a long-term strategy, and it takes time to see results. However, you should always monitor your website’s rankings and traffic levels so that you can make necessary adjustments along the way. The Google Analytics tool is a great way to do this, and it’s free to use.
Now that you know how to perform good keyword research, it’s time to get started! But don’t forget – SEO is an ongoing process, so make sure you continue to research new keywords and optimize your website’s content accordingly.
The importance of SEO keywords cannot be overemphasized. By targeting the right keywords, you can improve your website’s visibility and organic search traffic. So what are you waiting for? Start researching today! seohk.com is a leading SEO company in Hong Kong that can help you get started. Visit us online to learn more.
Author Bio: My Self Arun Kumar I’m currently a digital marketing expert in SEO service provider, promoting websites and online portals all over the web. I love writing and want to spend all my time researching and creating high-quality content that adds value to the reader.