An essential communication tool, the explanatory video will allow you to engage your audience on your issues. Its strong points, accessibility and didactic interest. With interactivity, the user becomes an actor, a stakeholder and at the same time master of its progress. So concretely, how to use interactive video? Before answering this question, let’s first explain how this interactivity takes place.
What is interactive video?
Like its big sister the explanatory video, the interactive video is a set of real images or 2D synthesis carried by a text in the form of a voiceover and occasionally embellished with background music or sound effects. The whole is built from a scenario aimed at defining, explaining, demonstrating and presenting in images. That’s for the common part between the two!
The characteristic of this newcomer is the interactivity it arouses in the user by leading him to act and make choices that will modify the linear scrolling of the video. Therefore, the user is free in his navigation and has the possibility of making a route adapted to his need for information.
Thus, he can access:
Clickable information zones or hot spots (hot spots) allowing him to open information windows, text, photo, redirection to a site, suggestion of similar content, downloading of applications, etc.
Mini games allowing a gamified user experience. (Scores, quiz, drag and drop)
Ads on top of the interaction video or “Shoppable” ads (see our article on Shoppable video)
Once these contents have been watched, the flow of the video resumes. So the audience of interactive video, always active, is engaged with an interest and an attention constantly renewed by the multiple solicitations it arouses.
But that’s not all, with interactive video, it is possible to have statistical feedback on the performance of the video: discover the number of views, the number of impressions and conversions, the time spent, the location, mini game scores, leader boards and more.
In communication and marketing
This interactive process is a way to increase the viewer’s involvement in the video and convey an important message about your products or your brand. In the same way, it is possible to create a survey in the form of questions asked at certain times during the course of the video to check the impact of the message on your users.
In addition, in this sector, video and moreover interactive video have become solutions to improve ROI, monetize content and engage audiences in order to maximize their satisfaction. They give rise to many applications, particularly in the presentation of e-commerce sites, product placement or the creation of interactive advertising videos.
In the formation
Whether in initial or continuing training, interactive video will allow you to offer your learners organized and optimized content that they can easily access via a chaptered timeline.
Content organized in a personalized path.
Thus, throughout the training course, the learner can open additional information in the form of videos, presentations, infographics, WebPages, worksheets, etc. which is very easily accessible by touch or click. . Its supplements will enrich your training by making it accessible to a wider profile of learners and allowing personalization of acquisitions. This possibility of personalizing the course from multiple grains of knowledge is established according to scenarios linked to the different learner profiles that you have determined. In addition, the different passages of the learner in the video being memorized, he can visualize his progress and the training manager is constantly informed about the progress of each one.
Moreover, this medium suggests gamified training. It ranges from a simple quiz to be completed after each granulation of content allowing monitoring of learning. But, it also offers a system of scores, competition gauges, drag and drop games, trophies, friendly competitions with the community of learners, etc. Thus, all these devices contribute to optimizing the commitment of the learner throughout his training and to maximizing his performance within it.