Real Estate Marketing

Real Estate Marketing

Real Estate Marketing Tactics

Real estate marketing is an action made to acquire buyers or renters for real estate. It is carried out by selling, renting, or leasing agents who represent the property owner in informing prospective buyers or renters of the advantages of purchasing, renting, or leasing the listed property. The goal is to produce an inquiry that is satisfactory to the owner of the property and transform it into a sale.

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Marketing through social media

Nowadays social media is a big platform for marketing purposes whether it is shopping, selling, or renting of any necessity. Similarly, social media is also used for the marketing purpose of properties and real estate businesses as well. Social media is the future at your fingertips.

If we talk about the effectiveness of social media, then it must be two-way work for marketing purposes. One should be the effective agent and other should be the effective customer.


We know about the hype and portraying of color images behind our phone screens, that is Instagram. Just click away, and Instagram could be the most useful tool in the real estate merchanting. Instagram now has the rules and algorithm tactics for the promotion of any stuff in the online market. That is,

  • you must keep up with the regular posting of stories as well as posts.
  • Engage with different people and hashtags to vast the marketing of your properties.
  • Videos are the great source for the spreading of content among the people, it reaches out quickly.
  • Saved button, is also in the new algorithm.
  • Reel is the new feature and that could help your work in great promotion.  


Facebook is the leading and the oldest social media platform that is now very common in the field of business. It has open groups, that anyone can join. People in real estate groups in Facebook are selling plots, houses, residential society deals and buildings.

In Facebook you must build connection via question answering and engaging with people. You must do this to make a respected position and portray your credibility to attract more buyers and sellers in real estate.

Direct mail advertising

Direct mailing is the oldest technique that has been in use before the era of social media. Sending of post cards and marketing material to the list of businesses and peoples.  Basically, now a days it is called as PR marketing.

If you are planning to use this technique, then the usage of right picture and slogan should be prioritized. Customer should be amazed and motivated after seeing it. Also, the address and agent info should be prominent so that customer doesn’t feel like throwing it away.

If post card is utilized as one of the tactics, then the respective card should have the unique tracking code and website mentioned on it.

Printing advertisement

Print marketing is a wonderful choice for listings things that you most likely to sell that are not being able to sell in person. Such as, plots, house, and apartment. The easiest approach to use print marketing is to create a flyer, brochure, and posters with all the necessary information that would help buyers to know all the details about the product.

Example would be how much is your you’re selling price and where they should go to avail this offer. You could do promotion of your real estate product by gluing of posters on the wall, side walls and on different and easily accessible areas that are still currently in use.

Virtual home tours

A new trend that many real estate agents have been doing are virtual home tours instead of in-person tours. These virtual tours can enable buyers to look at potential purchases from the comfort of their homes without risk of exposure due to the pandemic. This has also helped boost real estate marking in these times.

Promotional services

Doing community and charity services is a great way for the expansion of your real estate merchanting firm. Paying back to society is an excellent approach for real estate agents to advertise themselves because they already play a vital role in society.

Realtors are such an important part of so many people’s lives, allowing them to form long-lasting relationships which are fantastic for business. The more you participate in community events, the more and more community gets together and will benefit your business.

Author Bio

Muhammad Junaid is a Senior Analyst, Search Engine Expert, and CEO of Rank Higher. Extensive experience in SEO, Analytics, Research, and Blogging. Work for years with local and international enterprises for 7+ years. Also, represent well-known brands in the UAE.

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